YouTube’s Brand-Safety Crackdown has Collateral Damage
YouTube’s meager payouts have been a frequent source of contention in the music industry. It is of little surprise, that the popular video sharing platform has recently found a new way to pay artists even less. They have constantly been at odds with the recorded music industry for its meager payouts, and now it’s found a way to even cut the payout on some of its biggest content creators in areas other than music as well. Recently, the video service started using artificial intelligence tools to flag offensive videos on the platform. Many prime advertisers have curbed their spending on ads that were shown against offensive, hateful or violent content. The results haven’t been pretty, at least from the content creator’s standpoint.
The problem is that many of the video content creators and the platform’s biggest stars use colorful but harmless language that their fans don’t find offensive. The new ad policies means that there are fewer ads played against their content, hence lower revenue.
Are your Revenues affected?
The new policies went into effect in March. Some big-time YouTube celebs with millions of followers suddenly saw their income drop anywhere from 30 to 85%. While revenue tends to ebb and flow with the seasons, the drop-off for many was significant.
Now the good part is the algorithm has since been tweaked. Content creators have seen some of their revenue come back. But, it’s still an issue for many who depend on that income. That said, there are still flaws in the process that powers the policy. YouTube will automatically flag videos, titles, and thumbnails that feature graphic, edgy or sensitive imagery and text. This is a problem for gamers especially, but also those talking about news or social issues.
The big problem here is that Google (who owns YouTube) and even Facebook have refused to allow third-party content verification on their platforms, and so they haven’t been held to account in the same way as traditional media.
Undoubtedly, most of this will be fixed as we go along. This is a reminder that online income that comes primarily through advertising involves a lot of factors in how you get paid. The least determined is whether platforms consider your content appropriate for advertisers. If you’re trying to make money by posting online, remember that the type of content you post could have negative financial consequences.
SOURCE: Bobby Owsinski of Music 3.0
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