East Coast Artist Shaloc Renaissance discusses his trials, tribulations, and his latest project
Life is an inner game, It will always be You vs. You, Make smart decisions, so there is no one else to blame! Pittsburgh’s very own, Shaloc Renaissance is no stranger to the game of life. Ms. Carmen and the Music Veteran discuss his journey and his future plans for 2021.
Ms. Carmen – Hello, Shaloc! Welcome to This Platinum Hip-Hop! I’m so eager to learn about your artistry! Anyone that’s been in the game for a considerable amount of time, I get excited! For starters, How are you?
I’m always curious when it comes to artist’s names. Your name is SHALOC, is it an acronym for a special cause or a nickname. Where did it derive from?
SHALOC– Hello Ms. Carmen Nice to meet you, and I am well, Thank you. As far as where my name derived from, Shaloc was derived from when I was in high school and growing out my dreads back then. Then I ended up making meaning to it. Shaloc simply means ( I Am ). I added on to my name within the last 4 years. “Shaloc Renaissance” is my full artist handle, the Renaissance addition- simply means “Revival” or “Rebirth of the Art Form.” Basically in full, I am bringing a fresh authentic wave to the musical landscape.
Ms. Carmen-I see that you’ve been in the industry for some time now. I’d like to know what piqued your interest and why was music chosen?
SHALOC-What piqued my interest and Why was music chosen? Simply put -music and creativity- chose me by way of life experiences. It was more like a positive outlet and therapy for me growing up in the inner city. My way of escaping the madness and expressing authentically what was going on around me and within me. Gangs were introduced to my city when I was in high school. My neighborhood became crips, I didn’t join a gang, I remained my original self. So, music was my outlet that consumed a lot of my time. It saved my life from the crazy volatile aspects of my hood and city. I couldn’t be in two places at once. If I’m in the studio writing and composing- I couldn’t be on the block at the same time.
MS. CARMEN: I see that you attended the Art Institute of Pittsburgh and gained a lot of experience with various musical instruments. Do you apply any of this in your projects?
SHALOC- Attending the Art Institute and applying it in my projects? Interestingly enough, I only stayed in the art institute for about 3 months because they weren’t teaching me anything, just a lot of jargon and talk. What they did do was let us experiment with equipment. I learned through trial and error. I dropped out, started hustling and working to buy my studio. I taught myself music, played by ear and the rest is history. I saved myself from going into debt and just went after it. I learned how to play bass guitar, keyboards, and drums in high school from some of my older friends I grew up with who were musicians and it all clicked from there.
Ms. Carmen: At the age of 19, You experienced a very tragic loss. My condolences to you and your family. How did your loss impact your life in music? Did you turn your grief into work or did you take some time for yourself?
SHALOC-The loss of my brother did I turn it into work or take time 4 self? I actually did both, I was actually in the studio the very next day, after getting the news at 3 a.m.- the previous morning. The session was already set up and I carried on with it. It was devastating for me for the next 10 years but somehow got thru it. But, yes! Music served as therapy from the PTSD of that trauma as well as other life experiences.
Ms. Carmen: So, Let’s talk about your company Powa-House Unlimited Entertainment. How long has it been in existence and what is its contribution to the Music Industry?
SHALOC- As far as Powahouse Unltd. Ent. is concerned? I started the company in the early 2000s, released some of the city’s hottest mixtapees, local live show promotions, and contributed to the Authentic Music Culture of Pittsburgh that displayed an organic art form uncompromised. Then in 2009, I took a hiatus from the scene and moved to Atlanta for a different pace, and to find some clarity. I got introduced to some people there that had major industry connections and was involved in seeing where that would take me. I didn’t like some of the things being revealed so I fell all the way back and moved back to Pittsburgh to regroup. I had a son in 2012 which changed my whole life. At the time, I had to leave the music thing on the back burner to figure the independent business of it out.
Ms. Carmen-Who do you look up to in the industry and why?
SHALOC- Who do I look up to in Industry? I do not look up to anyone in the industry. But I do like what Master P did as a business mogul and set his own lane. Betterment in life and creating a legacy to help people out is what drives me.
Ms. Carmen-What differentiates you from other artists?
SHALOC-What makes me different from other artists? I derive from a lot of different musical influences, I don’t just listen to hip hop or rap music. I experiment with tones, textures, cadences, and strive to be another instrument in the music composition, so each song is a different journey.
Ms. Carmen-Who/ What influences your music?
SHALOC-Who or what influences my music? Simply Put LIFE
Ms. Carmen-What do you want to be known for/known as in the industry?
SHALOC-What do I want to be known for? Inspiration, Authenticity, Tenacity, The Epitome Of Independent Success.
Ms. Carmen-What do you hope to get out of your involvement in the music industry?
SHALOC-What do I aspire to get out of involvement in the music industry? Achieving Legacy and Example, to make a Dream Reality on my own terms. Creating my own Industry, Connecting with people directly with our business model. This is the New Music Industry!! The dinosaur model is dead.
Ms. Carmen: What are your top 6 favorite songs (of yours and others)?
SHALOC-6 top favorite songs? I have quite a taste in music so 6 songs? Idk [lol] I will quote a few joints I listen to tho. “Material Man” by Gregory Isaacs, “Represent” by NAS, “Catalina” by Raekwon, “Out The Mud” by Kevin Gates, “Ye” Burna Boy, “Summn A Guh Gwaan” by Busy Signal x Bounty Killer. “Purge” by Shaloc Renaissance… There’s so much tho! I curate high-quality tunes- so this is not even scratching the surface [lol].
Ms. Carmen – What is your proudest achievement in your career?
SHALOC-Proudest Moment? Well, I would say The moment of Clarity describes it best, meaning when The Clarity came in Meditation of What direction to go after a Lengthy Hiatus. And that was simply to study business and marketing to find out what I needed to do to really make this a “Real Prosperous Reality.”
Ms. Carmen Tell Us about your latest project, “Gritty City.” Who is all involved? How long did this project take?
SHALOC- Gritty City, Who is involved and how long? Well, this is a song I wrote, inspired by the music composition itself. It has that cinematic feel to it like it’s really going down, almost like Gotham City. That’s what Pittsburgh reminds me of as Far as “The Street Life and the Bowels of the City” are concerned. So once I wrote the hook and my verse, I said to myself -who out of my artist collective would fit the vibe as well? So, I chose the other 2 artists J.D. and J Basement which are like family to me. .My good homie, another Brother of mine “B Rob” is the one who composed the music. He is a ‘Musical Genius’ that plays about 6 instruments. He’s probably the dopest music producer that I personally know. To seal it, I got “Gritty City” mixed by Ray Seay of Studio Seay and mastered by Kennymixx-courtesy of The Legendary Patchwerk Recording Studios in Atlanta Ga.
Well, we hope that you enjoyed this interview as much as we enjoyed speaking with Shaloc. Check out his latest project “Gritty City” and be sure to connect with him on social media and digital music platforms.
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