Houston’s Multi-Platinum Grammy-Nominated Artist PLAYY is back with his latest release ” Never Too Late EP”
To those who aren’t in the know, Playy may be a relative newcomer. But this is a rapper whose talent you’ve been hearing on the radio for a long time. It was Playy who wrote the hook for the smash “My Chick Bad”, recorded by Ludacris and featuring Nicki Minaj, which hit the #2 spot on the Billboard R&B/Hip Hop charts and, in 2011, was nominated for a Grammy Award for Best Rap Performance. You only need to look at the list of credits on the musical resume of this 25-year-old Houston, Texas, native to know that he is on a level unmatched by his peers. Other credits include a hit feature with Twista (“I Do”) and appearance and songwriting credits for songstress Kelly Rowland. Not only can Playy rap and write in his own right, but his catchy hooks continue to be in demand by major artists who want their songs kept in heavy rotation.
From an early age, success in the music business became Playy’s main goal and it quickly became obvious that he possessed the talent and ability to go all the way to the top as an artist. As a teenager, he would sneak out with his father – against his mother’s wishes – to perform at showcases in Atlanta. His mother’s biggest fear was that rap would lead her son down the wrong road, but Playy was determined to make a success of music, motivated by seeing other rappers, like Lil Flip, from the Houston area doing well.
Undeniable talent led to Playy’s discovery by the legendary Suzanne De Passe of the Jackson 5/Motown fame and production titan Rodney “Darkchild” Jerkins who formed a partnership specifically to put Playy on the map, making him the first rapper of their joint venture. Soon afterward, he met Jimmy Iovine who was so impressed that he immediately signed him to Interscope Records. Since then, he has worked with some of the hottest producers in the industry today.
Additionally, his song “Birthday Dress” featuring Matthew Koma continues to rack up millions of youtube views. Be sure to connect with Playy on social media and digital music platforms.
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