KING LOUIE SIGNS PARTNERSHIP DEAL AND RELEASES HIS FIRST SINGLE
“TESLA” IN FIVE YEARS
2019 marks the return of King Louie. The godfather of Chicago Drill rap returns with “Tesla,” his first single in five years after signing a new partnership deal with Chicago’s Machine Entertainment Group.
Before the remix to Chief Keef’s 2012 hit “I Don’t Like,” King Louie was already anointed Chicago Southside royalty. He gave, and continues to give, hip-hop everywhere a colorful view into the darkness of his tribulations and surroundings. Crafted by fellow Chicagoan C-sick, King Louie’s new track “Tesla’s” drum-heavy, menacing production perfectly underscores King Louie’s innovative approach at articulating the hustler’s plight.
On his new partnership, King Louie says: “It’s exciting partnering with Machine and finally being able to get the music out to the supporters. Patience is a virtue, M.U.B.U.” Machine Entertainment Group’s Chief Executive Officer, Joseph Bowden adds: “We believe in King Louie and are looking forward to a successful partnership together. We’re excited to continue to grow the Machine Entertainment Group roster with premier talent.”With the return of “Tesla” and more new music on the way, 2019 is the year of the resurgence of Louie – the street rap King with a million-dollar smile.
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King Louie birthed the next generation of Windy City MCs like G Herbo and inspired colossal collabs with homegrown stars like Twista (“Koolin”) and Yeezy (“Send It Up” ). Intuitively, Louie introduced himself to early fans by first feeding the streets from which he came with initial mixtapes Boss Shit (2007) and Cloud 9 (2009).
Most impressive is that Louie’s career accomplishments––from growing his career online before “Internet Rapper” was a term, to appearing on the Yeezus album––were conceived between professional turbulence and personal tragedy. At the end of the last decade, a car struck him, suffering two broken legs. Despite having to relearn how to walk, he continued flooding fans with new mixtapes: More Boss Shit, Chiraq Drillinois, and Man Up, Band Up. 2014’s Tony, which featured his biggest records to date––“B.O.N,” “Live & Die In Chicago,” and “Til I Meet Selena”––and led to his 20-city Tony Tour.
Tribulations would persist in 2015, as Louie would suffer a bullet to the head. However, due to his persistence and the fidelity of his fanbase – being added as direct support on Chance The Rapper’s Be Encouraged Tour in 2017 – the music has prevailed above all.
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