[VIDEO] E-Reign-“My Word”|@ereignesm

E-Reign Spells “My Word” With Three “M’s”

Don’t think for a minute “My Word” only has one “M.” E-Reign has placed “M’s” into his latest single, “My Word.” Just cue it and you’ll hear the Meaning, Motivation and Mettle he has mixed in. Indeed, “My Word” is about not only these terms, it examines more “words” to live by. It’s this lyrical craft that makes E-Reign stand apart from the all too predictable and pedantic hip-hop world. “My Word” and its three “M’s” sets a spell on the listener.

You can cue any E-Reign track, and listen to his lyrics and walk away with a lesson learned or a mindful message. His trifecta of 2015 releases, “Gotta’ Go,” “Serious,” and “Need More,” not only set him apart, but they have also made him one of the fastest rising artists on the East Coast. Now, in early 2016, E-Reign is taking “My Word” to another level.
“My Word” isn’t a “turnt up” tune, yet rather an almost subliminal, downtempo trip into words that define what life should be about. “Honesty and loyalty used to mean something, not so much nowadays, and we have to realize this and change it back,” explains E-Reign. While a great many hip-hop and rap artists set out to “front,” composing about cash, clubs and cars, E-Reign always digs deeper.

“My Word” is the perfect example of just how important lyrics (words) are. “This song is about staying true to yourself, even finding yourself, and reaching your goals,” offers E-Reign. The song has exceptionally simple instrumentation, reflecting the vivid veracity within E-Reign’s bass- driven background. A melodic riff runs throughout the song as the subliminal messages echo. In the end, E-Reign’s “My Word” has not only words to live by, but also the meaning, motivation and mettle found in all of his music.

ESM Entertainment


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