Hip-Hop Collective, The Urban Renewal Project’s visual to their single “Shake Those Hips” serves pep-band vibes
The sixteen-piece collective known as The Urban Renewal Project is back and doubling down on the live-band hiphop aesthetic that has set them apart from their jazz-funk and fusion contemporaries. Between coast-to-coast tour dates with rap legends Camp Lo and a transpacific festival appearance in Jakarta, Indonesia last year, the Los Angeles-based group has found time to record new material that explores an updated version of the Golden Era hiphop sound—infectious rap hooks, concentrated horn lines and a heavy dose of live drums—creating positive vibes just begging to be danced to.
Long-time collaborator Elmer Demond and his laid-back flows are joined by the manic and unpredictable newcomer Slim da Reazon, as well as the band’s once-and-future bassist Dustin Morgan, a.k.a. Yung Jinja, now rocking the mic. The trio rhyme over instrumental grooves devised by bandleader R.W. Enoch and the group’s 13 instrumentalists while Alex Nester provides effortless soul, pop and funk vocals to complete the ensemble.
“Shake Those Hips” is the lead single from their forthcoming EP titled Love Glory Duty Death, expected later in 2019. The track is a bleacher-stomping, HoCo dance party, brimming with pep-band vibes, bouncing sousaphone lines and a throwback sound reminiscent of The Pharcyde and Outkast. The Rappers- Slim da Reazon, Elmer Demond & Dustin Morgan are leading the squad and want you to show off your moves, so listen up and get ready to get down with The Urban Renewal Project.
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